While the 'hot' offset where the printed paper web passes through the drying tunnel. The classic offset (water) is associated with the use of water rollers and hydrophilic and hydrophobic surfaces, however, this method is already abandoned due to the difficulty in obtaining a good balance of water and oil paint. The successor of this method is anhydrous offset printing where silicone molds are used instead of water.
However, the price you have to pay for the possibility of online orders can be deterred by smaller printing houses and printing plants from such an investment.
That's why certain standards apply. In polygraphy and graphics, such standards also exist - appropriate definitions of CMYK colors - key for the appropriate color reproduction.Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible.
Without standards, even leaflets could be completely unreadable and even repulsive. .